PG Program in Strategic Digital Marketing

Power ahead in your career with Industry's Most Comprehensive Digital Marketing Program

  • Master Digital Marketing Strategies
  • 6 months
  • Live Personalized Mentorship

In collaboration with:

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Why join PGP-Strategic Digital Marketing

Comprehensive Curriculum
  • Learn widely-used tools such as Google Adwords, Analytics, Facebook Ads, LinkedIn Marketing and more.
  • Apply your learning to real life projects to build real-world skills
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Dedicated Career
  • Access to Offline and Online Hiring Events, Job platform, Skill Assessment test
  • Get one on one career guidance and resume workshops to crack interview and become job-ready
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Live Personalized Mentorship in Small groups
  • Participate in live personalized mentorship sessions to discuss and solve real world marketing case studies.
  • Get live mentorship from experts working with leading organisations to shape and plan your career.
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Industry project icon
Work on widely used digital marketing tools through comprehensive curriculum
Working professional
Get dedicated career services to become job ready
Career support
Work on 12+ industry relevant projects across multiple digital marketing platforms
Salary hike
Rated 4.8/5 by past students
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Master Digital Marketing Strategies

Live Online Classes | 6 Months

Great Lakes Advantage

Great Lakes Executive Learning Certificate

The Prestigious Strategic Digital Marketing Course by Great Learning


As per a recent study by Statista, around 4.13 billion internet users are accessing the web across the globe. And the present generation spends almost 11 hours a day on the internet and electronic devices. No wonder, with these statistics, one can say that technology drives immense changes in our daily lives. These days, customers are more likely to buy a product after watching a short video on a social media website rather than scanning a billboard on a highway. With the changes and evolution of modern technology, businesses are doing everything possible to keep themselves up and promote their brand in every way possible. To do this effectively in this growing and very lucrative market place, companies are making a lot of their digital marketing strategies as it is cost-effective and guarantees better revenues, in comparison with traditional marketing. 


Digital Marketing is the concept of marketing any business on the internet. This type of marketing is not only restricted to the IT domain, but it has become a need for every industry. It offers astounding benefits, and some of them are cost reduction, global reach, improved conversion rate, acquiring real-time results, and much more. 


One good example of effective Digital Marketing implementation is a campaign by Limelight Networks. They implemented a “For Dummies” themed education campaign drawing companies' attention to their digital presence. After the campaign was live, it gained exposure through nearly 10,000 social media and news release views and sales opportunities worth over $200k+. Another good example of Digital marketing is the Xerox- “Get Optimistic” campaign, which involved a partnership with Forbes to create a magazine offering relevant tips. The campaign yielded an increase of 300-400% increase over previous email campaigns, added 20,000 new contacts, and generated $1.3 BILLION in pipeline revenue.


When it comes to the best digital marketing campaigns, one can not ignore the immense contribution of e-commerce companies. During the independence day celebration in India (15th August), Amazon came up with some good advertisements and exciting offers on Social media. The campaign called--#10KeBaadKarenge sale involved some activities and shopping vouchers from the company. Through this social media drive, they tried to shift their shopping plans after the 10th of August because of the sale. 


Unlike traditional marketing, digital marketing mainly revolves around the use of channels for a proper understanding of the real-time scenario. With digital marketing, you can also get results better than you might get with offline marketing. Moreover, digital marketing strategies can help you to grow the client base in a short period. Not only this, but it also provides real-time tracking of what works and what does not. 


Digital Marketing has become a buzzword in recent times and has gained a lot of attention. One of the most sought careers these days, many freshers are planning to start up a career in digital marketing and willing to take up a masters in the digital marketing program.  Even industrialists are also seeking digital marketing courses and online marketing certificates to boost their careers. Considering its importance, some companies conduct in-house SEO training and even consider having an SEO to hire a professional. 


With the advancement in technology and exponential growth in the number of people accessing the internet, digital marketing has become a viable and promising option for businesses. Considering the prominence of digital marketing has been acquired, companies are moving from conventional marketing methods to digital marketing. Organizations are in dire need of finding appropriate talent who can promote the products on online platforms. Besides, digital marketing is also replacing many of the existing and traditional marketing jobs across the country. As the world is getting digitized, Digital Marketing has gained traction in no time.


If you are someone who is thinking of taking up a digital marketing online course for a career launch or a career transition, you need to know more about the fundamentals of digital marketing. And for this, you should apply for a Digital Marketing course, which is presently offered by the top institutes in the country. One such internet marketing course that has gained prominence recently is 6-month Post Graduate Program-Strategic Digital Marketing (PGP-SDM). The best part about this digital marketing course is its curriculum, designed by the faculty from Great Lakes and leading industry leaders, making it one of the most comprehensive programs for digital marketing training. During this program offering masters in digital marketing online, learners get to engage in a live mentorship class and gain hands-on knowledge about tools in digital marketing.


What do you mean by Digital Marketing?

Digital Marketing helps with the promotion of products and services over the internet through any means of digital or electronic media. This type of marketing is the application of various tools and strategies to advertise your products through different digital channels, such as social media platforms, emails, web applications, search engines, websites, and much more.



Why do we need Digital Marketing?

The internet is replacing all forms of advertising; it has become a necessity for any business to be visible in the online world. For any organization to establish itself as a brand, increase conversions, and grow business, Digital Marketing is the only key. People are no longer going to the stores to purchase the products they desire. They are actively using their smartphones to search for local businesses and buy things online. Since most of the potential customers have moved online, digital marketing is the only way to grow your business, keep your sanity, and stay ahead of your competitors. 



Why not choose a social media marketing training course?

There are many social media marketing certification programs, offering social media marketing classes. These social media marketing online courses will only teach you about how to develop an effective strategy for your brand, set up social moderations and listing, create content, measure ROI, learn social media marketing management and more. All these courses will only help you to learn social media marketing and not cover broad yet critical concepts such as PPC, SEO, Mobile Marketing, Content Writing, SEM, etc. Many institutes of digital marketing offer SEO courses online and social media marketing courses that will help you know about primary concepts. 

The best part about PGP-SDM is its digital marketing module. After completing this, you will not have to enroll for a separate SEO course or Instagram marketing course, the digital marketing certification course covers it all. It is a complete digital marketing course. Also, the fees for digital marketing courses are worth every penny. You will not only learn but also apply those concepts by working on projects. 


Why not pick the Fundamentals of digital marketing programs offered by Google? 

The Google Digital Marketing Certification is no wonder counted amongst the best online digital marketing courses as the content is not only great but also it is free of cost. Indeed google digital marketing course is ideal when it comes to learning fundamentals, but it doesn’t allow you to work on projects and apply what you’ve learned during the class. It lacks the practical aspect, and that is what digital marketing is all about. Google Marketing Certification might not be helpful when it comes to advanced digital marketing strategies. 



What are the primary Approaches to Digital Marketing?

There are many ways to achieve digital marketing. Among them, there are three main approaches that most businesses follow. They are: 

  • Targeting users who use the search engine Targeting people on social media such as Instagram, Twitter, Facebook, etc.
  • Targeting people on mobile applications. For example, you are using Youtube on your mobile phone, and you get to see many ads.
  • Targeting people through email.


Types of Digital Marketing

The following are the various types of digital marketing applications

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Email Marketing
  • Viral Marketing
  • Mobile Advertising



Let us learn about the main concepts of the digital marketing training program.

Search Engine Optimization (SEO)

There are many websites available on the internet. And companies always prefer, whenever a customer is looking for their business on the internet, their website should come at the top of the Search Engine Research Page (SERP). Study says that more than 80% of people use Google as their search engine. SEO helps you rank your website on the top of the page. 

SEO is indeed a time-consuming process, but with just the right strategy keywords usage, and high-quality content can help you to rank on the first page of Google. SEO is a free approach to generate traffic to your website.

Adwords/Google ads 

Whenever you search for something on Google, do you often see those sponsored results on the top that look apart from others? Those are the paid advertisements that google offers by using Google AdWords through the Display Network and AdSense program by Google. Green “Ad” label that you can see at the top of the Gmail is all the sponsored results. The links appearing below the advertisement in the green box are Organic research. Many websites display ads on Google, which helps to generate traffic. 


Social Media Marketing 

Social Media is a powerful way to give life to your business and interact with your audience through social platforms like Facebook, Twitter, Instagram, Pinterest, etc. Social Media Marketing includes activities like posting text, image updates, videos, written content, etc. This great marketing tool not only helps to bring more awareness but helps in creating devoted brand advocates and even driving leads and sales.


Email Marketing

Email marketing is one of the most effective marketing ways to convert leads into sales by sending across personalized emails to targeted customers regularly. It is one of the most cost-effective forms of digital marketing which any business could adopt to promote their products and services. Through email marketing, customers receive relevant emails of the products they are seeking with the latest discount offers, which strongly motivates them to purchase the product. Email marketing also enhances customer relationships by building trust and empowering brand awareness of any business. 


Content Marketing

Content marketing is one of the most effective ways of achieving digital marketing, which also plays an impactful role in building trust and brand loyalty. Content marketing is all about creating and sharing valuable and informative content that includes blogs, videos, infographics, images, and many more to reach out to the target audience. Generating the content by following the right strategies and focusing on the targeted audience would help you make traffic to your website. 


Affiliate Marketing

The definition of Affiliate marketing can be as motivating a third party to promote your goods and services to enhance successful lead generation through which the third party will get benefits. The idea behind this kind of marketing is that it helps to earn a commission if people end up buying thanks to your marketing. Affiliate marketing is one of the most cost-effective ways of digital marketing. It also results in building brand awareness and improving the conversion rate at a rapid pace. It may broaden your audience and boost your brand reputation.


Influencer Marketing

Influencers are someone whom your target audience finds credible. This kind of marketing involves engaging the right people to promote your products to your online customers. It is a hybrid of old and new marketing tools as it takes ideas from celebrity endorsement. Many businesses, including the top brands, are in the job of finding the ideal influencer to market their products and achieve profits. Influencer marketing ads immense value to your products and services. It also helps you in building winning partnerships and quickly build trust.


Mobile Marketing

Mobile marketing is one of the digital marketing strategies that enable the organization to reach the target audience via mobile devices, such as tablets, smartphones, and many more through application installation ads, messages, emails, etc.  Mobile marketing is one of the most traditional and cost-effective ways of digital marketing. It offers a personalized approach to reach out to your targeted customers. Mobile marketing also results in instant conversions.



What are the various benefits of Digital Marketing?

Digital marketing offers countless benefits to every business. Let us look into the various advantages of Digital Marketing.


1. Cost-Effective Marketing

Digital marketing, observed to be highly cost-effective as compared to any other marketing types, enables businesses to transform its market. With the right application of digital marketing tools and techniques, companies can attain a high return on investments with minimal investment rates.


2. Target the Right Customers

Traditional marketing uses different channels like fliers, radio, newspapers, flex boards, and much more to reach out to the audience. Unlike usual marketing, digital marketing helps to identify and target the right group of audiences which results in higher conversion rates and lower advertising costs. 


3. Reaches a Huge Range of Audience

Digital marketing is not limited to any specific location. It helps you to gain customers from every corner of the world. Furthermore, digital marketing also empowers you to reach the targeted group of customers in minimal time. With the perfect strategy formulated, digital marketing would achieve the size of customers that goes beyond your imagination. It enables small and medium-sized businesses to gain global reach in no time.


4. Offers the Most Accurate Metrics to Measure

Digital marketing provides you with statistics that help to understand your business clearly. These statistics assist in measuring every aspect of the organization most accurately. It enables digital marketers to analyze and formulate wise strategies that drive better results. The prepositions that formed based on the metrics derived through digital marketing would benefit any organization in forecasting the market and design an appropriate marketing plan for its business.


5. Enables you to compete with big brands

Digital marketing does an excellent job in promoting integrity among small, medium, and large scale industries by sanctioning them to compete with each other irrespective of their sizes. Any small business could compete with the leading ones with the right application of the tools and strategies of strategic digital marketing. Digital marketing enhances the market of any small and medium scale businesses by reaching out to the targeted audience across the globe and increasing the conversion rate. 


6. Promotes Brand Awareness

Brand awareness is a primary goal for any business. Every business desires to be identified and recognized in the market. It also boosts the brand recognition of any business. It aids the companies to be recognized by their targeted potential customers on various platforms of the internet across the globe. With the right strategies and promotions applied, digital marketing will succeed in establishing standards for your business in the market.


7. Stay Ahead of The Competitors

Digital marketing grants you the ease to access tools to study the business of your competitor. Also, designing various marketing strategies help to overcome your competitors. Digital marketing assists you with the perfect analysis to forecast the future and plan accordingly. It also helps to protect your business from any disasters and aids you to successfully eliminate risks and plan ways to secure and upscale your business.


8. Promote Great Customer Relationship

A good customer relationship is an essential asset to any business, and Digital marketing aids you to do just that. The tools and methods of digital marketing analyze the customer and fetch you with the details and help you promote services that satisfy your customers. Digital marketing plays a critical role in establishing good customer relationships as it assists you to address every minute concern of the customer, which results in customer satisfaction. 


9. Stay Connected with your Customers

With the right application of the various tools and methods of digital marketing, you could always stay connected with your customers. Through email marketing, you will be able to be in constant touch with your customers reminding them of your products and services, the ongoing offers, and much more, all year long. 



What are the various sectors that are employing digital marketing strategies?

As Digital Marketing is rapidly expanding its territory, many industries have already adopted this technology to avail of the benefits it has been rendering. Let us look into a few of them

  • E-commerce websites
  • Retail businesses
  • Education and training institutions
  • Healthcare sector
  • Automobile industry
  • Entertainment industry

Besides the list of industries above, many are coming forward to utilize the tools and methods of digital marketing and gain the benefits it offers. When it comes to the salary part, the average salary of a Digital Marketing Manager in the USA is $72,963 (as per Glassdoor). However, that part is all dependent on location to location. Mentioned below are some of the roles in Digital Marketing and their average salary: 


Social Media Specialist


Online Marketing


Online Marketing Manager




Marketing Manager


Social Media Manager


Marketing Specialist



Job Roles of Digital Marketing

Digital marketing offers many job roles in various industries based on the requirement. The job roles offered in this domain have got immense traction, and many young graduates and working professionals are showing interest in getting into one of these job roles. Hence, there is an exponential rise in the number of people seeking to pursue an online digital marketing course. 

The following are a few of the job roles offered in the Digital Marketing industry

  1. Digital Marketing Manager
  2. Content Strategist
  3. Virtual Reality Developer
  4. SEO and SEM Specialist
  5. User Experience Designer
  6. Data Analysts
  7. Email Marketing Specialist
  8. Internet Marketing Specialist
  9. Bot Developer
  10. Social Media Marketer
  11. PPC strategist
  12. Web marketing specialist


Best Cities with Digital Marketing Jobs in the World

Mentioned below are some of the best cities in the world to find digital marketing jobs where you can settle to secure a career in Digital Marketing: 

  • New York, USA
  • London
  • Manchester
  • Tokyo 
  • Singapore
  • Bangkok 
  • Shanghai 
  • Amsterdam



The Demand for Online Digital Marketing Certification Programs

Digital marketing has got an enormous demand, and it also stands as one of the top job roles that many companies need. After watching an increase in demand for people looking for programs, many digital marketing institutes are claiming to offer the best SEO course. However, it is essential to choose an institute that provides the best digital marketing degree online. If you are desiring to learn about digital marketing and looking for the right platform, the digital marketing course by Great Learning stands as the best choice for you. Besides attaining the theoretical knowledge of digital marketing, you will also gain practical knowledge through real-time experience.



Choose Great Learning to pursue the Best Online Marketing Course

The advanced digital marketing course by Great Learning is a six-month PG strategic program, which is wisely designed by the highly talented experts as well as the top experienced faculty of digital marketing. This strategic digital marketing course consists of all the modules of digital marketing that lets you master every tool and technique involved in it. This digital marketing certificate online program is a combination of multiple learning methods that include live online teaching, mentorship-driven capstone projects, virtual labs, and many more. The classroom sessions, as well as the labs, are conducted usually on weekends, which are flexible to attend. This online digital marketing course by Great Learning is for the ones that work during the week as you will need not to quit your job to pursue the online digital marketing course.


The following are the various attributes of Great Learning which makes it stand unique from the other platforms.

  • Great Learning is one of the top institutes and known for offering the best digital marketing certification in the market today. The institute has already established credibility for its excellence in delivering top quality programs.
  • During the program, experienced and talented professionals will teach. Each of the faculty members of the Great Lakes is alumni of the top educational institutes of this world.
  • In these digital marketing classes, you will learn about the various digital marketing tools such as Google Adwords, Google Analytics, Facebook Ads Manager, Hootsuite, MailChimp, Hubspot, Canva, and more.
  • Develop a digital portfolio that includes all your projects that exhibit your skills which are employed in the digital marketing training by Great Learning.
  • Gain practical experience by working on online lab sessions to set up and run campaigns.
  • You will learn Digital Marketing online and various industry-relevant modules from the leaders and practitioners of digital marketing in their businesses.
  • You will get personal guidance by the industry experts who would help you shape your career in the best way.
  • The 4-week capstone project will let you work on an application-based industry project, which allows you to stimulate your learning by employing all the digital marketing tools and techniques and gain practical experience. The project will be mentored and evaluated by the faculty members of Great Lakes and also by the industry experts of digital marketing.
  • You will get a certificate from the prestigious Great Lakes institute. Your portfolio will also get featured on many social media platforms. It will help you to gain attention which helps to have a kick start to your digital marketing career.


Even as you successfully finish the digital marketing certification program online by Great Learning, you will also get career assistance. Great Learning is associated with several top multinational companies across the country. The list of these companies includes HCL, HDFC, ICICI, L&T, Axis Bank, and much more. You will be able to participate in the regular placement drives conducted by Great Learning in which all these companies take place. You will also be assisted by a career mentor who is an expert in a digital marketing platform that will help you prepare for the placement drives and let you choose the right opportunity.