Introduction
The recent innovation in technology and its adaptation by businesses have changed the way we communicate and receive information. And with the advent of smartphones made more affordable, most people now get information directly from the internet.
Businesses are working around the clock to find new strategies to maximize their interaction with their customers by taking advantage of technology. To do so, they have strengthened their Digital Marketing efforts to make very specific content designed to attract their target audience and engage with them.
As the economy continues to become even more digital, it is clear that Digital Marketing, as a career choice, is here to stay. If you are interested in learning more about this field and why it might be fruitful to study free digital marketing, scroll down to find out!
8 Reasons to Study Digital Marketing
Growing Demand for Digital Marketers
As most companies and businesses understand the importance of digitizing their operations, there is a growing need for advanced experts in the digital marketing field to promote their services.
Internet advertising has already overtaken TV as one of the largest advertising segments. Also, most CFO’s report that Digital marketing will account for over 75% of their spending over the next few years. Top global brands, including Google, are actively on the lookout for new generation digital marketers who can promote them in the area of emerging innovations.
Further, there also seems to be an existing gap between the demand and supply of qualified digital marketers. According to Market Hiring Trends, this gap can be accounted to an equivalent of 59% in demand and 19% in supply. Hence, there certainly are lots of available options for digital marketing positions to fill! If you study digital marketing with a certified course, you are almost guaranteed to find a secure job.
Easy to Start a Career
One of the most inclusive factors about Digital Marketing is that individuals from any background can switch to this field, granted they have the apt certifications and experience.
You do not need to have a three or four-year degree in any particular field to succeed as a Digital Marketer. After completing your Bachelor’s degree, you can get a certification in Digital Marketing regardless of what you studied before and build a solid portfolio with some diverse projects.
Even in terms of equipment and working style, it is straightforward to start applying for freelance projects and internships. In order to study digital marketing and eventually practice it, all you need to succeed as a novice Digital Marketer is a laptop, a strong internet connection, and good internet communication skills to put yourself out there. Everything else will follow.
Digital Marketing Gives you Entrepreneurial Skills
There is surely an overlap in the skills that are common between a good Digital Marketer and a dynamic Entrepreneur.
When you study digital marketing from an accredited institution, you are sure to learn certain behavioral skills.
Digital Marketers need to be proactive self-starters, have good communication skills, be quick on their feet to respond to changes in the market, and excellent at promoting the brand they are representing. All of these qualities make Entrepreneurs stand out from their competitors.
Further, Digital Marketers also have to have good working relationships with their clients to plan strategies and use creative methods to inspire people to buy their products. These once again automatically give them certain leadership qualities that help them in being the face of a brand.
Digital Marketing Jobs are Diverse and Popular
While Digital Marketing is a segment of Marketing, it also has further specializations – all of which can be fun and pretty exciting. Taking a course to study digital marketing will give you access to specializations such as:
- Social Media Marketing: Using social media platforms such as Instagram, Facebook, and Twitter to target and reach potential customers.
- Email Marketing: Developing relationships with clients by making your brand more visible via information and content sent through emails.
- Offline Marketing: Focusing on the more old-school media such as ads, billboards, radio, and print media.
- Influencer Marketing: Using already-established and well-known experts in an industry with a social media presence to recommend and promote your brand.
You can further work remotely on Digital Marketing projects by selecting clients and projects overseas. As long as you have the proper professional skills in Digital Marketing, the sky truly is the limit when it comes to the kinds of clients you can work with!
Good Salary Package
According to PayScale and Glassdoor, here are some salary packages earned by Digital Marketers in 2021:
- Digital Marketing Manager – 74,000 USD/year
- Social Media Manager – 44,000 USD/year
- SEO Manager – 80,000 USD/year
- Content Marketing Manager – 67,000 USD/year
- Product Marketing Manager – 114,000 USD/year
- Brand Marketing Manager – 87,000 USD/year
And with the growing demand for Digital Marketers and increased spending on them by companies, these salary packages are only expected to grow further. The key thing to note here is that these are not salary packages for novice or amateur digital marketers, but rather for those who have taken the time to formally study digital marketing and ensure they understand the ins and outs of this field.
Recession-Proof (or should we say Pandemic-Proof) Job
What makes Digital Marketing a ‘recession-proof’ job is that it is always required in every sector. As long as the workforce is using the internet and laptops for business operations, there will always be a need for Digital Marketers.
And this past year, we have noticed that it is pandemic-proof as well. As businesses scrambled to move their operations online and find new audiences and new ways of marketing their products to stand out among their competitors, the demand for digital marketers shot up.
When you study digital marketing, you can rest assured that it’s going to be a smart investment and definitely will not be a sunk cost!
Combines Creativity and Hard-Work
Digital Marketing is one of those rare fields where you can combine your passion for having an artistic vision with the goals of meeting targets and deadlines.
While a program where you study digital marketing gives you in-depth knowledge of its framework, your creativity is something that you are going to tap into yourself.
While working on a project, you might be asked to do graphic design and create video content, photoshoots – all in addition to planning the actual marketing strategy as well with your target numbers. And following the execution of your digital marketing strategies, you then have to study the effectiveness of your creative content and make future decisions accordingly.
Talk about the best of both worlds!
You learn how to gain Business Insights
Digital Marketing is not as simple as creating an advertising campaign, launching it, and then moving on to the next. The critical part of effective Digital Marketing is studying the results of your campaigns. And doing this effectively is what helps a professional stand out from an amateur in the field.
This is also what Digital Marketing certifications will train you thoroughly in – getting insights from the data related to your campaigns. You will also have to integrate a combination of psychology, sociology, and economics to understand the following:
- how to understand customers’ needs
- how to persuade them to take a certain action
- how your business can benefit from customer actions
Why should you do a Digital Marketing Course Right After Graduation?
Digital marketing certification courses have become a popular choice among students over the years. These courses benefit fresh graduates, job seekers, and marketing professionals. As technology advances and digital platforms become more prevalent globally, companies of all sizes are turning to advanced digital marketing courses to improve their advertising efforts. After completing a digital marketing course, individuals can demonstrate their proficiency in advertising on platforms such as Facebook, Instagram, LinkedIn, and Messenger.
To advance and improve your digital marketing skills, staying up to date with the field’s current needs, trends, and demands is important. Here are some ways to do so:
- Study the strategies of successful digital marketers and learn from their approach.
- Identify your area of specialization and focus on mastering those skills.
- Seek constant feedback on your work and use it to improve.
- Take a digital marketing course to learn the latest techniques and strategies.
- Stay active on social media and stay informed about the latest trends and news.
- Stay on top of digital platforms and tools that are relevant to your field.
- Keep up with industry trends and learn how to adapt good practices.
- Take risks to push yourself out of your comfort zone and grow professionally.
Here are a few reasons why you should consider taking a digital marketing course right after graduation:
High demand for digital marketing skills: High demand for digital marketing skills is a significant reason for considering a digital marketing course after graduation. As more businesses focus on online channels, the need for professionals with digital marketing skills is increasing. This is because digital marketing allows businesses to reach and engage with their target audience more effectively, ultimately driving growth and revenue. As the importance of online presence for businesses continues to grow, the demand for digital marketing professionals will also increase. This creates many job opportunities for those with digital marketing skills and knowledge, making it a promising career path for recent graduates.
High earning potential: Another reason for considering a digital marketing course after graduation is the high earning potential in this field. Digital marketing professionals are in high demand and can command high salaries. According to Glassdoor, the average salary for a digital marketing manager is $66,000 per year. However, this can vary depending on the role, location, and experience level. For example, digital marketing managers with more experience or specialized skills such as search engine optimization (SEO) or pay-per-click (PPC) advertising can earn even more. Additionally, many digital marketing roles also offer bonuses, commissions, or profit-sharing. This high earning potential makes digital marketing an attractive career path for recent graduates looking to earn a good income.
Flexibility: Flexibility is one of the key advantages of a career in digital marketing. Many digital marketing roles offer the option to work remotely, which means you can work from anywhere as long as you have an internet connection. This allows for a good work-life balance as you can control your schedule more and eliminate the need for a daily commute. This type of flexibility is particularly attractive for individuals with personal or family responsibilities that would make it difficult to commit to a traditional 9-5 office job. Additionally, digital marketing also offers a lot of flexibility regarding job opportunities. Many freelancing and contract opportunities available allow you to take on multiple projects or clients and have a diverse income stream.
Variety of roles: Digital marketing is a broad field that includes various roles, making it a great option for recent graduates who may not be sure what specific career path they want to pursue. Some examples of different roles in digital marketing include:
- Content creation: Creating and managing content for a brand’s website, blog, and social media channels.
- Search engine optimization (SEO): Optimizing a website and its content to improve its ranking in search engine results pages (SERPs).
- Pay-per-click (PPC) advertising: Managing and optimizing paid advertising campaigns on platforms such as Google Ads and Facebook Ads.
- Social media marketing: Developing and executing strategies to increase brand awareness and engagement on social media platforms.
- Email marketing: Creating and managing email campaigns to reach and engage customers.
- E-commerce marketing: Developing and executing marketing strategies specifically for e-commerce businesses.
This variety of roles within digital marketing allows recent graduates to explore different areas of interest and find a role that aligns with their skills and strengths. Additionally, new roles and opportunities are likely to arise as the field continues to evolve.
Constant evolution: The digital marketing landscape is constantly changing. With new technologies and platforms emerging all the time, there is always something new to learn and explore. This makes for a dynamic and exciting field to work in.
Impactful: Digital marketing has a direct impact on the business. By learning digital marketing, you will be able to help businesses reach and engage with their target audience, ultimately driving growth and revenue.
Interdisciplinary: Digital marketing requires skills from different areas such as creativity, technical knowledge, analytics, and communication. It is an interdisciplinary field that allows you to develop a diverse set of skills.
Entrepreneurship: Digital marketing skills can also be used to launch your own business or start a side hustle. With digital marketing, you can reach a global audience and grow your business quickly.
In summary, a digital marketing course after graduation can provide you with the skills and knowledge you need to succeed in a rapidly growing field with high earning potential, flexibility, and various roles. Additionally, it is a field that is constantly evolving, impactful and interdisciplinary, which can lead to Entrepreneurship opportunities. It can be a wise investment in your career, regardless of the industry you want to pursue in the future.
Conclusion
Did the information shared in this article about the benefits of digital marketing spark your interest in the field? Are you now more inclined to consider building a career in digital marketing or using it to grow your business, then try out post graduate in digital marketing and upskill in digital marketing domain.
