Digital marketing is the practice of promoting and selling goods and services through electronic media. Email marketing, search engine marketing, social media marketing, and other practices are all included in it. It is a relatively new concept and is constantly evolving. As more and more businesses move online, the need for effective digital marketing strategies becomes more critical. Gain in-depth knowledge of Digital Marketing and its latest strategies in detail through Great Learning's free Digital Marketing courses.

Digital marketing is a friendly platform that reduces man work and enhances the organization's productivity. It is easier when possessing the right skill set. 

They include

• Data analysis
• Content creation
• SEO
• SEM
• CRM
• Communication skills
• Basic design skills
• Social media marketing

There are a few popular strategies used in digital marketing. They are:

• Social media marketing: It is also known as SSM. Social media is a very prominent platform, and it brings immediate effects. SSM uses social media and social networks to promote and market the organization's products and services. It is a way to retain and contact existing customers and reach new ones while they still hold onto the culture, values, and mission. SSM includes social networking sites, image-sharing and messaging sites, video-sharing sites, and blogging. 
   
• Influencer marketing: It falls under the category of social media marketing. Influencer marketing, which includes product endorsements, has entered the mainstream of marketing. Influencer marketing is a synthesis of traditional and contemporary marketing strategies. Decisions made by the general population can be influenced by someone due to their social connections, power, position, or knowledge.
   
• Email marketing: It is a kind of internet marketing that sends commercial advertisements to a group of people using emails. Emails are sent to advertise, request business, and solicit sales and donations. This will give customers knowledgeable about the products, discounts, offers, and other information. This is done to value the brand and keep the customer engaged with the business. 
   
• Content marketing: A marketing strategy that uses articles, pictures, videos, podcasts, and other media to retain and attract new customers. This expert domain establishes the organization's brand, keeping the organization at the top of the list to purchase when something is sold. There are different types of content marketing: blogging, video, podcasting, infographics, email, visual content, ebooks, and lead magnets.
   
• Search engine optimization: It is popularly called SEO. It optimizes the website or the content piece to increase the quality of the content. This is the best practice adopted by all organizations. SEO is done to place the website or the content piece on the top of the web search. If the content is placed on the top, it fetches the maximum traffic when the user tries to find something on the internet. SEO is achieved through keyword selection and research, improving the quality of the content, adding the appropriate photos and videos, and choosing the best suitable meta title and meta description. 
   
• Pay-per-click marketing: It is termed PPC. It is another type of internet marketing. The internet is used for advertising products and services, and the advertisement-holding organization has to pay every time the advertisement is clicked on. It is associated with first-tier search engines. A popular and widely used social networking app, Facebook is an example of a pay-per-click advertising channel. This strategy is used to increase sales revenue. 
   
• Affiliate marketing: It involves a middleman that advertises on the internet. The middleman is called the affiliate marketer. Affiliates don't work for a particular company. The affiliate marketer earns a commission for every product of the company he promotes. The affiliate searches through the products of their choice and simply promotes them on the internet. It is a popular tactic that drives sales and brings good revenue to the company. This is a less traditional method where both the company and the affiliate marketer benefit. 
   
• Mobile marketing: It is a multi-channel digital marketing platform that advertises through various means like SMS, MMS, emails, and other websites through smartphones, feature phones, tablets, etc. It reaches a broader audience through specific methods. It is achieved through different means: SMS marketing, MMS marketing, email marketing, Bluetooth mobile marketing, application marketing, mobile games, barcodes/QR codes, etc.

If you wish to gain in-depth knowledge of Digital Marketing, Great Learning's Strategic Digital Marketing Course is the best option to familiarize you with today's Digital Marketing skills. The course contains a comprehensive curriculum that addresses crucial digital marketing skills currently in demand. Enroll in this top PG program of Digital Marketing and gain a certificate of course completion that validates your Digital Marketing skills.